/* ===== Tokens ===== */
:root {
  --brand: #18DEEB;
  --brand-dark: #18A7B5;
  --ink: #0F1017;
  --ink-soft: #0F1B21;
  --text: #1A1E24;
  --text-muted: #585E63;
  --bg: #F9FDFC;
  --bg-soft: #EAF3F3;
  --bg-card: #E4F2F3;
  --white: #FFFFFF;
  --border: #DCE7E7;

  --radius-sm: 8px;
  --radius-md: 16px;
  --radius-lg: 28px;
  --radius-pill: 999px;

  --shadow-sm: 0 1px 2px rgba(15, 23, 16, .06);
  --shadow-md: 0 8px 24px rgba(15, 23, 16, .08);

  --space-1: 4px;
  --space-2: 8px;
  --space-3: 16px;
  --space-4: 24px;
  --space-5: 32px;
  --space-6: 48px;
  --space-7: 64px;
  --space-8: 96px;

  --font: 'Inter', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --font-heading: 'Outfit', system-ui, -apple-system, 'Segoe UI', sans-serif;
}

/* ===== Reset ===== */
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; overflow-x: hidden; }
body {
  font-family: var(--font);
  color: var(--text);
  background: var(--bg);
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; }
button { font: inherit; cursor: pointer; }

.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--ink);
  color: #fff;
  padding: 10px 16px;
  z-index: 200;
  border-radius: 0 0 8px 0;
}
.skip-link:focus { left: 0; }

/* The injected header/footer wrappers must not form their own box —
   otherwise they become the containing block for .site-header's
   position: sticky and cap its travel range at their own height. */
#header, #footer { display: contents; }

:focus-visible {
  outline: 2px solid var(--brand-dark);
  outline-offset: 2px;
}

.container {
  max-width: 1240px;
  margin-inline: auto;
  padding-inline: max(20px, 7vw);
}

.key-takeaway { background: var(--bg-alt, #F6F5F2); padding: 20px 0; }
.key-takeaway .container { max-width: 900px; }
.key-takeaway p { margin: 0; font-size: 0.98rem; line-height: 1.5; }

h1, h2, h3 { font-family: var(--font-heading); font-weight: 700; letter-spacing: -0.02em; color: var(--ink); }
p { color: var(--text-muted); }

.eyebrow {
  display: inline-block;
  font-family: var(--font-heading);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand-dark);
  margin-bottom: var(--space-2);
}
.eyebrow.center { display: block; text-align: center; }

.section-title {
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  margin-bottom: var(--space-3);
}
.section-title.center { text-align: center; }
.section-sub.center { text-align: center; max-width: 520px; margin-inline: auto; }

/* ===== Buttons ===== */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 22px;
  border-radius: var(--radius-pill);
  font-family: var(--font-heading);
  font-weight: 600;
  font-size: 0.95rem;
  border: 1px solid transparent;
  transition: transform 150ms ease, background-color 150ms ease, box-shadow 150ms ease;
  min-height: 44px;
}
.btn:hover { transform: translateY(-2px); }
.btn svg { flex-shrink: 0; }

.btn-dark { background: var(--ink); color: #fff; }
.btn-dark:hover { background: var(--ink-soft); box-shadow: var(--shadow-md); }

.btn-outline { background: var(--white); color: var(--ink); border-color: var(--border); }
.btn-outline:hover { border-color: var(--ink); }

.btn-brand { background: var(--brand); color: var(--ink); }
.btn-brand:hover { background: var(--brand-dark); box-shadow: var(--shadow-md); }

.btn-sm { padding: 10px 18px; font-size: 0.875rem; }

/* ===== Hero ===== */
.hero {
  /* reduced top padding: now 20% of original var(--space-7) */
  padding-top: calc(var(--space-7) * 0.2);
  padding-bottom: var(--space-6);
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: var(--space-6);
  align-items: center;
  margin-bottom: var(--space-7);
}
.hero-copy,
.hero-visual {
  min-width: 0;
}
.hero h1 {
  font-size: clamp(2.25rem, 4.2vw, 3.4rem);
  line-height: 1.1;
  margin-bottom: var(--space-4);
}
.text-accent { color: var(--brand-dark); }
.hero-sub {
  max-width: 460px;
  margin-bottom: var(--space-5);
  font-size: 1.05rem;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: var(--space-3); }

.hero-visual { display: flex; justify-content: center; min-width: 0; }
.hero-visual-inner {
  position: relative;
  width: 100%;
  max-width: 100%;
  aspect-ratio: 1 / 1;
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.hero-visual-inner img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
}
.megaphone { width: 90%; height: 90%; }

.badge {
  position: absolute;
  display: flex;
  align-items: center;
  gap: 8px;
  background: var(--white);
  border-radius: var(--radius-pill);
  padding: 8px 16px 8px 8px;
  box-shadow: var(--shadow-md);
  font-size: 0.85rem;
  font-weight: 600;
  color: var(--ink);
}
.badge-icon {
  width: 28px;
  height: 28px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
}
.badge-ink { background: var(--ink); }
.badge-brand { background: var(--brand); }

.badge-1 { top: 4%; right: 2%; }
.badge-2 { top: 30%; right: 0%; }
.badge-3 { top: 58%; right: 2%; }
.badge-4 { top: 84%; right: 4%; }

.logo-strip {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: var(--space-5);
  padding: var(--space-4) clamp(24px, 4vw, 56px);
  border-top: 1px solid rgba(255,255,255,0.08);
  border-bottom: 1px solid rgba(255,255,255,0.08);
  background: rgba(255,255,255,0.06);
  border-radius: var(--radius-lg);
  margin-top: var(--space-5);
}
.logo-strip img {
  max-height: 84px;
  width: auto;
  object-fit: contain;
  opacity: 1;
  background: rgba(255,255,255,0.9);
  padding: 14px 18px;
  border-radius: 18px;
  box-shadow: 0 14px 34px rgba(0,0,0,0.1);
}
.logo-strip img:hover {
  transform: translateY(-3px);
}
.logo-strip img,
.logo-strip img:hover {
  transition: transform 200ms ease, opacity 200ms ease;
}
.wordmark {
  display: none;
}

/* ===== Hero trust / awards bar ===== */
.hero-trust {
  background: #ffffff;
  padding-block: var(--space-6);
  margin-top: var(--space-5);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.hero-trust .section-title { color: var(--ink); margin-bottom: var(--space-4); text-align: center; }
.trust-logos {
  display: flex;
  align-items: center;
  justify-content: space-around;
  gap: clamp(16px, 6vw, 48px);
  max-width: 1100px;
  margin-inline: auto;
  padding-inline: clamp(8px, 2vw, 24px);
  flex-wrap: nowrap; /* keep logos on one row on wide screens */
}
.trust-item { flex: 0 0 auto; display: flex; align-items: center; justify-content: center; }
.trust-item img {
  max-height: 120px;
  width: auto;
  object-fit: contain;
  background: transparent;
  padding: 6px 12px;
  border-radius: 6px;
  box-shadow: none;
  transition: transform 180ms ease;
}
.trust-item img:hover { transform: translateY(-4px); }

@media (max-width: 880px) {
  .trust-logos { justify-content: center; gap: var(--space-5); flex-wrap: wrap; }
  .trust-item { flex: 0 1 45%; margin-bottom: var(--space-4); }
  .trust-item img { max-height: 100px; }
}

/* ===== About ===== */
.about { padding-block: var(--space-6); }
.about-grid {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: var(--space-7);
  align-items: center;
}
.about-shape { width: 100%; height: auto; }
.about-text { margin-bottom: var(--space-3); max-width: 520px; }
.about-checklist { margin: 0 0 var(--space-4); padding-left: 0; max-width: 520px; color: var(--ink); list-style: none; }
.about-checklist li {
  position: relative;
  margin-bottom: 10px;
  padding-left: 28px;
}
.about-checklist li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 3px;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  background: var(--brand);
}
.about-checklist li::after {
  content: "";
  position: absolute;
  left: 5px;
  top: 8px;
  width: 8px;
  height: 4px;
  border-left: 2px solid var(--ink);
  border-bottom: 2px solid var(--ink);
  transform: rotate(-45deg);
}
.about-checklist-detailed { margin-bottom: var(--space-5); }
.about-checklist-detailed li { margin-bottom: var(--space-4); padding-left: 32px; }
.about-checklist-detailed li:last-child { margin-bottom: 0; }
.about-checklist-detailed li::before { top: 4px; }
.about-checklist-detailed li::after { top: 9px; }
.checklist-item-title { font-size: 0.98rem; font-weight: 700; color: var(--ink); margin-bottom: 3px; }
.checklist-item-desc { font-size: 0.88rem; color: var(--text-muted); line-height: 1.5; margin: 0; }
.agency-types .section-sub.center { max-width: 624px; }
.agency-types-footnote { margin-top: var(--space-3); max-width: 912px; margin-left: auto; margin-right: auto; }
.stat-row {
  display: flex;
  gap: var(--space-6);
  margin-top: var(--space-5);
  padding-top: var(--space-5);
  border-top: 1px solid var(--border);
}
.stat-number {
  font-family: var(--font-heading);
  font-size: 2rem;
  font-weight: 800;
  color: var(--ink);
  line-height: 1;
}
.stat-number span { color: var(--brand-dark); }
.stat-label { font-size: 0.85rem; margin-top: 6px; }

/* ===== Benefits ===== */
.benefits { padding-block: var(--space-6); background: var(--bg-soft); }
.benefits-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--space-4);
  margin-top: var(--space-6);
}
.benefit-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--space-5);
}
.benefit-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--brand);
  margin-bottom: var(--space-4);
}
.benefit-card h3 { font-size: 1.05rem; margin-bottom: var(--space-2); }
.benefit-card p { font-size: 0.9rem; }

/* ===== Process (timeline) ===== */
.process { padding-block: var(--space-6); background: var(--bg-soft); }
.timeline {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--space-4);
  margin-top: var(--space-6);
  counter-reset: step;
  position: relative;
}
.timeline::before {
  content: "";
  position: absolute;
  top: 22px;
  left: 6%;
  right: 6%;
  height: 2px;
  background: repeating-linear-gradient(90deg, var(--border) 0 8px, transparent 8px 16px);
  z-index: 0;
}
.timeline-step {
  position: relative;
  z-index: 1;
  background: var(--bg-soft);
  padding-right: var(--space-2);
}
.timeline-number {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--ink);
  color: var(--brand);
  font-family: var(--font-heading);
  font-weight: 800;
  font-size: 0.9rem;
  margin-bottom: var(--space-3);
}
.timeline-step h3 { font-size: 1.05rem; margin-bottom: var(--space-2); }
.timeline-step p { font-size: 0.9rem; }

/* ===== Testimonials ===== */
.testimonials { padding-block: var(--space-6); }
.testimonial-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-4);
  margin-top: var(--space-6);
}
.testimonial-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--space-5);
}
.testimonial-featured {
  background: var(--ink);
  border-color: var(--ink);
}
.testimonial-featured .role { color: #A2ADB2; }
.testimonial-featured .quote-mark { color: var(--brand); }

.quote-mark {
  display: block;
  font-size: 2.5rem;
  line-height: 1;
  color: var(--brand-dark);
  font-family: Georgia, serif;
  margin-bottom: var(--space-2);
}
.testimonial-card blockquote {
  font-size: 0.95rem;
  color: var(--text);
  margin-bottom: var(--space-4);
}
.testimonial-card figcaption {
  display: flex;
  align-items: center;
  gap: 10px;
}
.testimonial-card figcaption span:last-child {
  display: flex;
  flex-direction: column;
  font-size: 0.85rem;
}
.testimonial-card figcaption strong { font-size: 0.9rem; }
.role { color: var(--text-muted); font-size: 0.8rem; }
.avatar {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: var(--bg-card);
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}
.avatar-brand { background: var(--brand); }

/* Featured testimonial text must win over the general rules above */
.testimonial-featured blockquote,
.testimonial-featured strong { color: #fff; }

/* ===== Why Us (numbered list panel) ===== */
.why-us {
  padding-block: var(--space-6);
}
.why-us .section-title.center,
.why-us .section-sub.center,
.why-us .eyebrow.center {
  max-width: 720px;
  margin-inline: auto;
}
.why-us .container {
  max-width: 980px;
  padding-inline: clamp(20px, 5vw, 80px);
}
.why-us-grid {
  display: flex;
  flex-direction: column;
  margin-top: var(--space-6);
  border-top: 1px solid var(--border);
  counter-reset: whyus;
}
.why-us-card {
  counter-increment: whyus;
  position: relative;
  display: flex;
  align-items: baseline;
  gap: var(--space-5);
  padding: var(--space-4) 0;
  border-bottom: 1px solid var(--border);
  transition: padding-left 0.2s ease;
}
.why-us-card::before {
  content: counter(whyus, decimal-leading-zero);
  flex-shrink: 0;
  width: 56px;
  font-family: var(--font-heading);
  font-size: 1.4rem;
  font-weight: 800;
  color: var(--border);
}
.why-us-card:hover {
  padding-left: var(--space-3);
}
.why-us-card:hover::before {
  color: var(--brand-dark);
}
.why-us-icon { display: none; }
.why-us-card h3 {
  flex: 0 0 260px;
  font-size: 1.05rem;
  margin-bottom: 0;
  color: var(--ink);
}
.why-us-card p { flex: 1; font-size: 0.9rem; margin: 0; }

/* ===== Guarantee ===== */
.guarantee { padding-block: var(--space-6); }
.guarantee-inner { max-width: 880px; text-align: center; }
.guarantee-card {
  background: var(--ink);
  border-radius: var(--radius-lg);
  padding: var(--space-7) var(--space-6);
}
.guarantee-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: rgba(166, 226, 46, 0.12);
  margin: 0 auto var(--space-4);
}
.guarantee-card .eyebrow { color: var(--brand); }
.guarantee-card .section-title { color: #fff; max-width: 620px; margin-inline: auto; }
.guarantee-kicker { color: var(--brand); font-size: 0.9rem; font-weight: 700; margin-top: var(--space-3); margin-bottom: var(--space-3); }
.guarantee-text { color: #C0CED4; max-width: 560px; margin-inline: auto; }
.guarantee-badges {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: var(--space-5);
  margin-top: var(--space-6);
}
.guarantee-badges .wordmark { opacity: 0.85; }


/* ===== Near Me (term / definition list) ===== */
.near-me { padding-block: var(--space-6); background: var(--bg-soft); }
.near-me-list { margin-top: var(--space-6); max-width: 900px; margin-inline: auto; }
.near-me-row {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: var(--space-5);
  padding: var(--space-4) 0;
  border-bottom: 1px solid var(--border);
}
.near-me-row:first-child { border-top: 1px solid var(--border); }
.near-me-row dt {
  font-size: 0.92rem;
  font-weight: 700;
  color: var(--ink);
  position: relative;
  padding-left: 16px;
}
.near-me-row dt::before {
  content: "";
  position: absolute;
  left: 0;
  top: 5px;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--brand-dark);
}
.near-me-row dd {
  font-size: 0.9rem;
  color: var(--text-muted);
  line-height: 1.5;
  margin: 0;
}

/* ===== FAQ ===== */
.faq { padding-block: var(--space-6); }
.faq-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: var(--space-6);
  align-items: start;
}
.faq-item {
  border-bottom: 1px solid var(--border);
  padding-block: var(--space-4);
}
.faq-item summary {
  cursor: pointer;
  font-weight: 700;
  font-size: 1rem;
  color: var(--ink);
  list-style: none;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-3);
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: "+";
  flex-shrink: 0;
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--bg-card);
  color: var(--ink);
  font-size: 1.1rem;
  display: flex;
  align-items: center;
  justify-content: center;
}
.faq-item[open] summary::after { content: "\2212"; background: var(--brand); }
.faq-item p { margin-top: var(--space-3); font-size: 0.92rem; max-width: 46ch; }

.faq-cta {
  position: sticky;
  top: 96px;
  background: var(--bg-card);
  border-radius: var(--radius-lg);
  padding: var(--space-5);
}
.faq-cta .final-cta-icon { margin-bottom: var(--space-3); }
.faq-cta .final-cta-title { font-size: 1.15rem; margin-bottom: var(--space-2); }
.faq-cta .final-cta-sub { margin-bottom: var(--space-4); }
.faq-cta .btn { width: 100%; justify-content: center; }

.card-link {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-weight: 700;
  font-size: 0.85rem;
  color: var(--ink);
}
.card-link svg { transition: transform 150ms ease; }
.card-link:hover svg { transform: translateX(3px); }
.card-link.light { color: var(--brand); }

/* ===== CTA Banner ===== */
.cta-banner {
  background: linear-gradient(135deg, var(--ink) 0%, #14232B 60%, #1A2E36 100%);
  border-radius: var(--radius-lg);
  margin-inline: clamp(20px, 4vw, 24px);
  overflow: hidden;
}
.cta-banner-inner {
  max-width: 1240px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-4);
  padding-block: var(--space-6);
  padding-inline: clamp(24px, 4vw, 56px);
}
.cta-banner-inner > div:first-child {
  flex: 1 1 min(420px, 100%);
  max-width: 560px;
  padding-left: var(--space-3);
}
.cta-banner h2 {
  color: #fff;
  font-size: clamp(1.5rem, 2.6vw, 2rem);
  margin-bottom: var(--space-2);
}
.cta-illustration {
  margin-left: 0;
  transform: none;
  padding-right: 0;
}
.cta-banner-kicker.cta-banner-kicker {
  color: var(--brand);
  font-size: 0.9rem;
  font-weight: 700;
  margin-bottom: var(--space-3);
  max-width: 420px;
}
.cta-banner p {
  color: #C0CED4;
  max-width: 480px;
  margin-bottom: var(--space-4);
}
.cta-illustration { flex-shrink: 0; }

/* ===== Results ===== */
.results { padding-block: var(--space-6); }
.results-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: var(--space-4);
  margin-bottom: var(--space-6);
}
.results-sub { max-width: 320px; text-align: right; }

.results-panel {
  background: var(--ink);
  border-radius: var(--radius-lg);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  padding: var(--space-6) var(--space-5);
  gap: var(--space-5);
}
.result-item { color: #fff; }
.result-icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border-radius: 10px;
  background: rgba(166, 226, 46, 0.12);
  margin-bottom: var(--space-3);
}
.result-label { font-size: 0.85rem; color: #A2ADB2; margin-bottom: var(--space-2); }
.result-number {
  font-family: var(--font-heading);
  font-size: 2rem;
  font-weight: 800;
  color: var(--brand);
  margin-bottom: var(--space-2);
}
.result-desc { color: #C0CED4; font-size: 0.9rem; margin-bottom: var(--space-3); max-width: 260px; }

/* ===== Final CTA icon (reused inside faq-cta) ===== */
.final-cta-icon {
  flex-shrink: 0;
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: var(--brand);
  display: flex;
  align-items: center;
  justify-content: center;
}
.final-cta-title { color: var(--ink); font-weight: 700; font-size: 1.05rem; margin-bottom: 4px; }
.final-cta-sub { font-size: 0.9rem; }

.sr-only {
  position: absolute;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}

/* ===== Problems We Solve ===== */
.problems { padding-block: var(--space-6); background: var(--bg-soft); }
.problems-panel {
  margin-top: var(--space-6);
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  background: var(--ink);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.problems-side { padding: var(--space-6) var(--space-5); display: flex; flex-direction: column; gap: var(--space-4); }
.problems-side-label {
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: #A2ADB2;
  padding-bottom: var(--space-3);
  border-bottom: 1px solid rgba(255,255,255,0.12);
  margin-bottom: var(--space-1);
}
.problems-side-label-brand { color: var(--brand); }
.problems-after { background: rgba(166, 226, 46, 0.06); }
.problems-divider { width: 1px; background: rgba(255,255,255,0.12); }
.problem-row { display: flex; align-items: flex-start; gap: 12px; }
.problem-row p { color: #C0CED4; font-size: 0.92rem; }
.problems-after .problem-row p { color: #E0EAEC; }
.problem-mark {
  flex-shrink: 0;
  width: 22px;
  height: 22px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-top: 2px;
}
.problem-mark-x { background: rgba(224, 91, 91, 0.14); }
.problem-mark-check { background: var(--brand); }

/* ===== Industries We Serve ===== */
.industries { padding-block: var(--space-6); }
.industries-grid {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: var(--space-7);
  align-items: center;
}
.industries-stats { border-top: none; padding-top: var(--space-5); margin-top: var(--space-5); border-top: 1px solid var(--border); }
.industries-panel {
  background: var(--bg-card);
  border-radius: var(--radius-lg);
  padding: var(--space-5);
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  align-content: flex-start;
}
.industry-pill {
  display: inline-flex;
  align-items: center;
  padding: 10px 18px;
  border-radius: var(--radius-pill);
  background: var(--white);
  border: 1px solid var(--border);
  font-weight: 600;
  font-size: 0.88rem;
  color: var(--text);
  transition: background-color 150ms ease, border-color 150ms ease, transform 150ms ease;
}
.industry-pill:hover { border-color: var(--brand-dark); transform: translateY(-2px); }
.industry-pill-lg {
  background: var(--ink);
  color: #fff;
  border-color: var(--ink);
  font-weight: 700;
}
.industry-pill-lg:hover { background: var(--ink-soft); border-color: var(--ink-soft); }

.playbooks-block {
  grid-column: 1 / -1;
  margin-top: var(--space-3);
  padding-top: var(--space-6);
  border-top: 1px solid var(--border);
  text-align: center;
}
.playbooks-title {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 0.8rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--brand-dark);
  background: var(--white);
  padding: 9px 20px;
  border-radius: var(--radius-pill);
  box-shadow: var(--shadow-sm);
  margin-bottom: var(--space-4);
}
.playbooks-title::before {
  content: "";
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--brand);
  flex-shrink: 0;
}
.playbooks-tags { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; }
.playbook-tag {
  display: inline-flex;
  align-items: center;
  padding: 7px 14px;
  border-radius: var(--radius-pill);
  border: 1px solid var(--ink);
  background: var(--ink);
  color: #fff;
  font-size: 0.8rem;
  font-weight: 500;
  transition: background-color 150ms ease, transform 150ms ease;
}
.playbook-tag:hover { background: var(--ink-soft); border-color: var(--ink-soft); transform: translateY(-1px); }

/* ===== Services Index (grid, no card chrome) ===== */
.services-index { padding-block: var(--space-6); background: var(--bg-soft); }
.services-index-grid {
  margin-top: var(--space-6);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}
.services-index-item {
  display: flex;
  align-items: center;
  gap: var(--space-3);
  padding: var(--space-4) var(--space-3);
  border-top: 1px solid var(--border);
  transition: background-color 150ms ease, padding-left 150ms ease;
}
.services-index-item:nth-child(-n+3) { border-top: 1px solid var(--border); }
.services-index-item:hover { background: var(--white); padding-left: calc(var(--space-3) + 6px); }
.services-index-num {
  font-family: var(--font-heading);
  font-size: 0.78rem;
  font-weight: 700;
  color: var(--text-muted);
  flex-shrink: 0;
}
.services-index-icon {
  flex-shrink: 0;
  width: 38px;
  height: 38px;
  border-radius: 50%;
  border: 1px solid var(--border);
  background: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
}
.services-index-item:hover .services-index-icon { border-color: var(--brand-dark); background: var(--brand); }
.services-index-body { display: flex; flex-direction: column; gap: 2px; min-width: 0; }
.services-index-title { font-weight: 700; font-size: 0.98rem; color: var(--ink); }
.services-index-desc { font-size: 0.82rem; color: var(--text-muted); }
.services-index-arrow { flex-shrink: 0; margin-left: auto; color: var(--text-muted); opacity: 0; transform: translateX(-4px); transition: opacity 150ms ease, transform 150ms ease; }
.services-index-item:hover .services-index-arrow { opacity: 1; transform: translateX(0); color: var(--brand-dark); }

/* ===== Lead Magnet ===== */
.lead-magnet { padding-block: var(--space-6); }
.lead-magnet-inner {
  background: linear-gradient(135deg, var(--ink) 0%, #14232B 55%, #1A2E36 100%);
  border-radius: var(--radius-lg);
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  align-items: center;
  gap: var(--space-6);
  padding: var(--space-7) var(--space-6);
}
.lead-magnet-eyebrow { color: var(--brand); }
.lead-magnet-title { color: #fff; font-size: clamp(1.5rem, 2.6vw, 2.1rem); font-weight: 700; letter-spacing: -0.02em; margin-bottom: var(--space-3); }
.lead-magnet-sub { color: #C0CED4; max-width: 460px; margin-bottom: var(--space-4); }
.lead-magnet-list { display: flex; flex-direction: column; gap: 10px; margin-bottom: var(--space-5); }
.lead-magnet-list li { display: flex; align-items: center; gap: 10px; color: #E0EAEC; font-size: 0.9rem; }
.lead-magnet-form { display: flex; gap: 10px; flex-wrap: wrap; margin-bottom: var(--space-3); }
.lead-magnet-input {
  flex: 1 1 240px;
  min-height: 44px;
  padding: 12px 18px;
  border-radius: var(--radius-pill);
  border: 1px solid rgba(255,255,255,0.2);
  background: rgba(255,255,255,0.06);
  color: #fff;
  font: inherit;
  font-size: 0.92rem;
}
.lead-magnet-input::placeholder { color: #828F93; }
.lead-magnet-input:focus { outline: 2px solid var(--brand); outline-offset: 2px; }
.lead-magnet-trust { font-size: 0.8rem; color: #828F93; }
.lead-magnet-visual { display: flex; justify-content: center; }

/* ===== Types of Agencies (Spectrum) ===== */
.agency-types { padding-block: var(--space-6); }
.spectrum {
  position: relative;
  display: flex;
  margin-top: var(--space-7);
  height: 210px;
}
.spectrum-track {
  position: absolute;
  top: 50%;
  left: 0;
  right: 0;
  height: 2px;
  background: var(--border);
  transform: translateY(-50%);
  z-index: 0;
}
.spectrum-stop { flex: 1; position: relative; }
.spectrum-dot {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 13px;
  height: 13px;
  border-radius: 50%;
  background: var(--ink);
  border: 3px solid var(--bg);
  z-index: 2;
}
.spectrum-dot-brand { background: var(--brand); width: 18px; height: 18px; }
.spectrum-text {
  position: absolute;
  left: 0;
  right: 0;
  text-align: center;
  padding-inline: 8px;
}
.spectrum-above .spectrum-text { bottom: calc(50% + 18px); }
.spectrum-below .spectrum-text { top: calc(50% + 18px); }
.spectrum-title { font-size: 0.9rem; font-weight: 700; color: var(--ink); margin-bottom: 4px; }
.spectrum-desc { font-size: 0.76rem; color: var(--text-muted); line-height: 1.4; }
.spectrum-featured .spectrum-title { color: var(--brand-dark); }
.spectrum-tag {
  display: inline-block;
  margin-top: 6px;
  padding: 3px 10px;
  border-radius: var(--radius-pill);
  background: var(--brand);
  color: var(--ink);
  font-size: 0.7rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}
.spectrum-axis {
  display: flex;
  justify-content: space-between;
  margin-top: var(--space-5);
  padding-top: var(--space-3);
  border-top: 1px solid var(--border);
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  color: var(--text-muted);
}

/* ===== Small Business Budget Banner ===== */
.budget-banner { padding-block: var(--space-5); }
.budget-banner-inner {
  display: flex;
  align-items: flex-start;
  gap: var(--space-4);
  max-width: 860px;
  margin-inline: auto;
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--space-5) var(--space-6);
}
.budget-banner-icon {
  flex-shrink: 0;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--white);
  display: flex;
  align-items: center;
  justify-content: center;
}
.budget-banner-body { flex: 1; min-width: 0; }
.budget-banner-title { font-size: 1.05rem; font-weight: 700; color: var(--ink); margin-bottom: 6px; }
.budget-banner-text { font-size: 0.9rem; color: var(--text-muted); line-height: 1.55; }

/* ===== Key Roles (card grid) ===== */
.roles { padding-block: var(--space-6); background: var(--white); }
.roles-flow {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-4);
  margin-top: var(--space-7);
  counter-reset: role;
}
.role-node {
  counter-increment: role;
  position: relative;
  width: auto;
  display: flex;
  flex-direction: row;
  align-items: flex-start;
  text-align: left;
  gap: var(--space-3);
  padding: var(--space-4);
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
}
.role-node::before {
  content: counter(role, decimal-leading-zero);
  position: absolute;
  top: var(--space-3);
  right: var(--space-4);
  font-family: var(--font-heading);
  font-size: 0.75rem;
  font-weight: 800;
  color: var(--text-muted);
  letter-spacing: 0.05em;
}
.role-icon {
  width: 44px;
  height: 44px;
  border-radius: var(--radius-sm);
  background: var(--brand);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 0;
  flex-shrink: 0;
}
.role-icon svg path, .role-icon svg circle, .role-icon svg rect { stroke: var(--ink); }
.role-title { font-size: 0.92rem; font-weight: 700; color: var(--ink); margin-bottom: 4px; }
.role-desc { font-size: 0.78rem; color: var(--text-muted); line-height: 1.4; }
.role-arrow { display: none; }

/* ===== Plan Builder (interactive qualifier) ===== */
.plan-builder { padding-block: var(--space-6); }
.plan-panel {
  margin-top: var(--space-6);
  background: var(--bg-card);
  border-radius: var(--radius-lg);
  padding: var(--space-6);
  display: flex;
  flex-direction: column;
  gap: var(--space-5);
}
.plan-step-label {
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 700;
  font-size: 0.98rem;
  color: var(--ink);
  margin-bottom: var(--space-3);
}
.plan-step-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 26px;
  height: 26px;
  border-radius: 50%;
  background: var(--ink);
  color: var(--brand);
  font-size: 0.82rem;
  font-weight: 800;
  flex-shrink: 0;
}
.plan-chips { display: flex; flex-wrap: wrap; gap: 10px; }
.plan-chip {
  display: inline-flex;
  align-items: center;
  padding: 10px 18px;
  border-radius: var(--radius-pill);
  background: var(--white);
  border: 1px solid var(--border);
  font-weight: 600;
  font-size: 0.88rem;
  color: var(--text);
  transition: background-color 150ms ease, border-color 150ms ease, color 150ms ease, transform 150ms ease;
}
.plan-chip:hover { border-color: var(--brand-dark); transform: translateY(-1px); }
.plan-chip.is-selected {
  background: var(--ink);
  border-color: var(--ink);
  color: var(--brand);
}
.plan-summary-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-4);
  padding-top: var(--space-4);
  border-top: 1px solid var(--border);
  flex-wrap: wrap;
}
.plan-summary { font-size: 0.9rem; color: var(--text); font-weight: 500; max-width: 480px; }

/* ===== Responsive ===== */
@media (max-width: 1024px) {
  .service-columns { grid-template-columns: 1fr; }
  .benefits-grid { grid-template-columns: repeat(2, 1fr); }
  .badge { font-size: 0.75rem; padding: 6px 12px 6px 6px; }
  .badge-icon { width: 24px; height: 24px; }

  .about-grid { grid-template-columns: 1fr; gap: var(--space-5); }
  .about-visual { max-width: 360px; margin-inline: auto; }

  .timeline { grid-template-columns: repeat(2, 1fr); row-gap: var(--space-5); }
  .timeline::before { display: none; }

  .testimonial-grid { grid-template-columns: repeat(2, 1fr); }
  .why-us-card h3 { flex-basis: 200px; }
  .mega-panel { width: min(600px, 90vw); }

  .faq-grid { grid-template-columns: 1fr; }
  .faq-cta { position: static; }

  .problems-panel { grid-template-columns: 1fr; }
  .problems-divider { display: none; }
  .problems-after { border-top: 1px solid rgba(255,255,255,0.12); }

  .industries-grid { grid-template-columns: 1fr; }
  .industries-stats { justify-content: flex-start; }

  .services-index-grid { grid-template-columns: repeat(2, 1fr); }
  .services-index-item:nth-child(-n+3) { border-top: 1px solid var(--border); }

  .lead-magnet-inner { grid-template-columns: 1fr; text-align: left; }
  .lead-magnet-visual { order: -1; max-width: 220px; margin-inline: auto; }
  .lead-magnet-sub { max-width: none; }

  .spectrum { flex-direction: column; height: auto; gap: var(--space-5); }
  .spectrum-track { display: none; }
  .spectrum-stop { display: flex; align-items: center; gap: var(--space-3); }
  .spectrum-above, .spectrum-below { flex-direction: row; }
  .spectrum-text { position: static; text-align: left; }
  .spectrum-dot { position: static; transform: none; flex-shrink: 0; }
  .spectrum-axis { display: none; }

  .roles-flow { grid-template-columns: repeat(2, 1fr); }

  .plan-summary-row { flex-direction: column; align-items: stretch; }
  .plan-summary-row .btn { justify-content: center; }
}

@media (max-width: 860px) {

  .hero-grid { grid-template-columns: 1fr; }
  .hero-copy { order: 1; text-align: left; }
  .hero-visual { order: 0; margin-bottom: var(--space-4); }
  .badge { font-size: 0.7rem; }
  .badge-1 { top: 2%; right: 2%; }
  .badge-2 { top: 28%; right: 2%; }
  .badge-3 { top: 58%; right: 2%; }
  .badge-4 { top: 82%; right: 8%; }

  .results-panel { grid-template-columns: 1fr; }
  .results-head { flex-direction: column; align-items: flex-start; }
  .results-sub { text-align: left; }

  .cta-banner-inner { flex-direction: column; text-align: center; }
  .cta-banner p { margin-inline: auto; }

  .final-cta { flex-direction: column; align-items: flex-start; text-align: left; }
  .final-cta > .btn { width: 100%; justify-content: center; }

  .services-index-grid { grid-template-columns: 1fr; }
  .services-index-item:nth-child(-n+3) { border-top: 1px solid var(--border); }
  .services-index-item:first-child { border-top: 1px solid var(--border); }

  .lead-magnet-form { flex-direction: column; align-items: stretch; }
  .lead-magnet-form .btn { justify-content: center; }
}

@media (max-width: 640px) {
  .near-me-row { grid-template-columns: 1fr; gap: var(--space-2); }

  .logo-strip { justify-content: center; gap: var(--space-4); }
  .hero-visual-inner { width: min(100%, 300px); }

  .timeline { grid-template-columns: 1fr; }
  .stat-row { gap: var(--space-4); flex-wrap: wrap; }
  .testimonial-grid { grid-template-columns: 1fr; }
  .why-us-card { flex-direction: column; gap: var(--space-2); }
  .why-us-card::before { width: auto; }
  .why-us-card h3 { flex-basis: auto; }
  .benefits-grid { grid-template-columns: 1fr; }
  .guarantee-card { padding: var(--space-5); }

  .problems-side { padding: var(--space-5) var(--space-4); }
  .industries-panel { padding: var(--space-4); }
  .industry-pill { padding: 8px 14px; font-size: 0.82rem; }
  .lead-magnet-inner { padding: var(--space-5); }

  .roles-flow { grid-template-columns: 1fr; }
  .plan-panel { padding: var(--space-4); }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition-duration: 0.01ms !important; animation-duration: 0.01ms !important; }
}